Sciavo Case Study Example | Topics and Well Written Essays - 1000 words

Sciavo - Case Study Example Later in the year 1990, Mrs. Shiavo was diagnosed with a â€Å"Persistent Vegetative State† (PVS). Her husband Mr. Schiavo accepted that her condition was very critical, and her recovery was remote since all healthcare means had failed to revive her. He decided to work on what he assumed his wife would wish. He said my wife would not have chosen to continue being kept on an artificial life-supporting machine. Mrs. Shiavo’s parents strongly opposed her husband’s stand and subsequently one of the most popular ethical dilemmas unfolded (Perry,Churchill and Kirshner, 2005). This case spurred controversy in the legal, medical, ethical, political and social domains. The case threatened to loosen the long-standing legal and ethical positions, which enabled individuals to control medical interventions executed on them. After so many petitions, hearings and numerous appeals, the Florida Supreme Court sanctioned the feeding tube to be removed on 31 of March 2005 in spite of opposition from President George Bush and the Congress but she died on 31 of March 2005. Terri’s case resonated with other cases that obviously influenced the Supreme Court’s decision to have the feeding tube removed, which included, the case of â€Å"Karen Quinlan Ann in 1976,† â€Å"Paul Brophy in 1986,† and â€Å"Nancy Cruzan in 1990† in which the patients who didn’t have written advance directives. In all these cases, the courts viewed the freedom and privacy interest of the patients as supreme and thus, the judge argued that she would not hav e wished to continue living under life-prolonging measures all her life hence sanctioned the that the feeding tube be remove from her (Perry, Churchill and Kirshner, 2005) A number of legal considerations were put into perspective in the determination of this case. Firstly, she had not made any healthcare directive other than private conversations with her

Gain Laundry Detergent Assignment Example | Topics and Well Written Essays - 750 words

Gain Laundry Detergent - Assignment Example A true market segment has the same response to market stimulus and is reachable by market intervention. Market segmentation is necessary for any product to sell. However, it is necessary for a company to use unique bases of segmentation to make sure that its product sells well. Among the different bases that will be employed to segment a market, include geographical which is to be based on states, nations, and cities among others. Using this type of segmentation, the largest distribution store will be placed on a region with highest level of consumption of Gain Laundry detergent. Demographic segmentation is another type of market segmentation that will be based on age, gender, family size and income. Areas with high-income earners will receive special attention during distribution where the distributors will even be asked to deliver products at doorsteps of consumers (Porter, 1998). The other type of market segmentation is psychographic segmentation that is to be based on social class, lifestyles of people and personality characteristics. Gain Laundry detergent will be supplied to high social class individuals at special prices and this will be done using special designated cars. These cars will be known even to the clients being supplied to so as to close the loop of misconduct from suppliers as well as developing rapport on the consumers. Finally, there will be behavioral segmentation to be based on peoples’ behavior with reference to detergent consumption. Gain Laundry detergent will be distributed to some regions based on occasions, benefits sought for the product, rate of using and brand loyalty. Gain Laundry detergent is a competitive product and has several target markets to focus on. Women are first customers being targeted by the company distributing Gain Laundry detergent. This is mainly because women control most of households’ chores that