Yahoo Search Engine

Question: If you were to give advice to Yahoo on how to rebuild its brand strength, what suggestions you would give? Answer: Years before, Yahoo was the leading search engine which was mostly recognized on the web. As per the changing trends in the market segments, Google is the widely used search engines at current times. It is very important to understand the different features of Google in comparison to yahoo. There were several parallels between the two companies, but Google has expanded its business in recent years. Innovation in the services offered by Google was considered to be the most important factor for declination of Yahoo (Snider, 2011). The most important for yahoo is to improve its respective core technologies and its services. The company needs to innovate, its services, as this will create a great impact on the minds of the customers. On the other hand, Google offers many other products and services as compared with that of Yahoo, such as the chrome browser which is widely used all over the world. The mail facility from the two companies creates a major difference, yahoo offers 1GB of onl ine storage for the emails whereas Google offers 15 GB of the online storage. In order to gain its original position, Yahoo needs to improve its services and the company should introduce innovation and creativity in its services (Tigani and Naidu, 2014). Next is the marketing strategy, the company should promote its services via perfect channels. The organization needs to improve its database and should provide answers with uniqueness and correct. Cutting down cost and adding more features will improve the brand reputation of the company. References Snider, M. (2011).Yahoo! User Interface Library 2.x Cookbook. Birmingham: Packt Pub. Tigani, J. and Naidu, S. (2014).Google BigQuery Analytics. Indianapolis: John Wiley Sons, Inc.